Magic Society decisions

Right, I need to make a few decisions, right off the bat. What to include: Poster, membership card, a newsletter/mini publication about prominent members/current affairs of the society and then a fourth item that I'm not sure about, but I'm leaning towards applying a similar aesthetic that I've used across the board to playing cards (a staple of early magic) and with this maybe an instruction booklet on simple magic tricks? When I've designed these items, I can then think about how to successfully package them in a clever way.

Theres a few directions that I can take this in too, but I'm looking at how to visually incorporate the idea of illusion into the branding. A list of things to research:

-Print promotion design that I admire
-Optical illusions
-Existing magic societies
-Young people's views on magic
-How and why magicians got into magic

There's a few starting points for me to go away and come back with anyway. Will post my findings soon!

Magic Society Brief

OK, so I found this old ISTD brief about design for a magic society aimed at teenagers. I just think it's absolutely perfect as it is! I haven't changed it, and I'm happy to do it as it is, but I guess we'll have to see after tomorrow's brief writing session. Here it is anyways:

With this brief, there are also several things to consider:
-What kind of teenagers am I going to appeal to? If this is aimed at a nice piece for my portfolio, what kind of audience is likely to engage in the visuals that I want to use?
-The brief isn't all that specific about what promotional materials to make their needs to be at least 4 items including a poster, membership card and packaging. So I need to make decisions on what to include, though I do need to include 500-1000 words of text into one piece.
-I need to create branding, how do the other decisions I make affect the way I brand my products?
-How do I use typography and logoform to create a unique set of visuals that suggest magic or trickery?