So I decided to look at some film four movie season idents to see how they're structured, here's a few and a few quick comments.
This one for Sci-fi season, introduces the idea first without explanation, and presents something intruiging if a bit ambiguous. Over the ient it becomes more apparent what the meaning is, before it sums it up with a tagline and then tells you what the programming is and when it's on. I really like the idea and the way it's presented is clever and occasionally witty.
The British Connection advert is a different proposition, it shows memorable moments from several of the films in the season soundtracked to a piece of music. It follows a similar structure, idea-tagline ("the British Connection") time it's on. I don't like this one that much because it's not very inspired, however the "please sir, can I have some more?" on the end is a nice little touch that adds a bit of humour.
This one is quite clever, it appears to be advertising one thing (thriller) using Seven as a template, when in fact it's advertsing almost it's opposite in comedy.
These are created in a way that they can be broken into 10 second segments as well (for example, in the sci-fi advert, each person's transformation creates an individual segment that can be used as part of a whole.) this is something I need to be aware of as it's part of the brief. I need to create a sequence that is fluid, yet interchangeable.
These are just the little Idents that present the channel, these are most likely done using simple movements in after effects, but they're pretty effective and strong little idents.